The 3 D’s of Digital Transformation | Linda Grasso | Engati Engage

In this episode of Engati Engage, we’re joined by COO of Digital Business Innovation, Linda Grasso, where we discuss the 3 D’s of Digital Transformation.

Linda Grasso is Chief Operating Officer at Digital Business Innovation, an Italian Innovative Startup active in the world of R&D Consulting. Linda strongly believes in empowering Women in Tech. She is an experienced Management Engineer in the world of digital transformation. She has always been passionate about this innovative phenomenon and started by pursuing a career that combines emerging technologies and engineering doctrine.

The 3 D’s of Digital Transformation — A video with Linda Grasso

The 3 D’s of Digital Transformation

This section contains a quick summary of our interview with Linda Grasso. But if you’d rather have a listen, we have our Spotify Podcast embedded below.

We discuss the process behind Digital Transformation. Why Innovation is important. And how to understand a customer’s desires through conversational intelligence. We also discuss a cause that’s very important to Linda, and that’s sustainability and inclusivity in the workplace.

We start this interview by asking Linda, “ How is innovation changing the business scenario and how crucial is it for business to adapt?” Where Linda shares with us the 3 D’s of Digital Transformation- Digitization, Digitalization, and Digital infusion. And how we can use this to transform our business. Especially given this current era of the Coronavirus- there has been a push to move to the age of digital, and Linda shares this with us.

We then discuss the role conversational agents play in changing the customer support scenario. What comes to Linda’s mind is of course, Artificial Intelligence. And how it’s really improving the customer service scenario. It has a lot of potential and can bring a lot to businesses. She extends this feeling towards conversational agents as well. Their contributions to digital transformation are phenomenal.

Our next question is what Linda’s thoughts are on the broad level concept of the future of work. Linda believes we have to leverage the power of bots and technology because they are important. But we don’t have to forget about the Human Resources that are always at the base.

In the future of work,

Linda does not believe bots will be a replacement for humans, rather a supporting piece to drive efficiency.

Listen to this interview…As a Spotify Podcast!

We further discuss how innovation can guarantee sustainability. How to go shifting into digital, and how bots play a major role in this transformation. Hear the full interview now.

Transform your Business with a Chatbot

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Engati Engage

We hope you gained a lot of value from our interview about the 3 D’s of Digital Transformation from Linda Grasso. Engati Engage will be back with a new expert in a new episode soon. Stay tuned.

Find Linda Grasso

Watch Linda Grasso transform the future of work on Twitter. If you have any questions, don’t hesitate to reach out on LinkedIn as well.

More from Engati Engage

Now that you know you need to be making the content that your audience and consumers want, it’s time to learn the art of understanding their needs.

Check out our interview with Jeanne Bliss on Decoding Customer Needs.

Originally published at on May 4, 2020.

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