How to Build a Facebook Messenger Bot in 10 Minutes?

What are Facebook Messenger Chatbots?

Well, fast-forward to today,

  • 61% of people in the UK messaged a business in the three months between March and June 2018.
  • 53% of people are more likely to interact with a business they can message directly.
  • More than 50% of people consider business messaging the modern way to communicate.

Benefits of chatbots in Messenger:

  • Better open rates- Messenger marketing crushes email when it comes to engagement. A competitive email marketer can expect to achieve 5–10% open rates. But with Messenger marketing, open rates skyrocket to 70–80% in the first hour.
  • Better engagement- Chatbots on Facebook provide a better channel for businesses to engage with their customers and reach a wider audience.
  • Automate Q&A for common queries- Chatbots can be the first point of contact for your business and with integrating them on Facebook, you can be easily available to your customers and provide assistance for common queries 24/7.
  • Deliver daily or weekly messages- Engage your audience by sending in notifications, suggestions, news on discounts, etc through your Facebook Messenger chatbot.
  • Prompt users to book services- You can make use of carousels and provide CTA buttons on your Messenger to book services or buy your products. By providing CTA through your chatbot, your customers don’t have enough time to change their minds and move down the sales funnel faster.
  • Send special offers or coupons- If you’re an e-commerce enterprise, Facebook marketing seems to be the ideal strategy for you. Sending your customers special offers and discount notifications through your Messenger chatbot is a lot more effective than sending emails that end up going in the spam section. Your message is communicated clearly and effectively with chatbots.
  • Conduct polls and surveys- One interesting way of collecting information= Polls and surveys! You can now create polls on your chatbot and send it to your customers and collect their feedbacks easily or even make statistical analysis.
  • Announce new blog posts or send new content to subscribers- One great way of marketing your brand and increasing ROI is through blog posts and articles. And with chatbots, you can increase your traffic by sending your audience announcements, links or even a piece of content.
  • Inform any new updates or features- Chatbots are ideal for communicating any updates and new features in your business. You don’t have to spend any time on promoting your new updates, you can just do it cost-effectively through your chatbot!
  • Save time and money on customer care- Customers expect 24/7 availability, but they hate waiting on hold. They also ask many of the same questions over and over (and over) again. If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way. Free up your focus for the tasks that a Messenger chatbot can’t do.
  • Identify leads- As your bot greets potential customers, it can identify their needs, ask basic questions, and immediately direct high-quality leads to your human sales team.
  • Handle e-commerce transactions- With the right script, bots can do the selling, too. And because everything happens without leaving the comfort of Facebook Messenger, drop-off rates are lower than in a traditional ad-to-webpage pipeline. Also, conversational commerce leaves room for personalized upselling as the bot makes suggestions. Everything from “Seems your flight won’t be leaving until 4 PM. Would you prefer a late check-out?” to “Fries with that?”.

How to build Facebook Messenger Bots in 10 minutes?

So, to create a Facebook Messenger chatbot, follow these simple steps:

  1. Register at Engati for free to get started right away!

Facebook Messenger bot best practices

Set your expectations

Set your customer’s expectations

Invite personalization

Get to the point

Always have a human on-hand

Be transparent

Keep learning

Wrapping up,



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